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8 Rules of a Great Music Business Website

In Atlanta for the Atlantis Music Conference. The event started last night, but I've been busy preparing for a panel I'm doing tomorrow on effective web design for musicians, bands, and labels.

Here are some of my notes on successful website elements.

Build It for Speed - It's a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

Target your Market - Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.

Focus the Site - Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page.

Credibility Is Crucial - The most professionally designed site won't sell if your customers don't believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line.

Navigation should be simple - Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for.

Consistency is the key - Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

Make your site interactive and personalized Ð Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.

Content is King - Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.

These eight, simple rules will go a long way toward the improvement of your website and most importantly, turn visitors into customers.

WWW KRTipSheet.com

A and R Online - Live showcasing, negotiation, representation and marketing resources for the independent artist.

Songwriting - Songstuff - Songwriting resource for songwriters and musicians featuring articles on how to write songs and write lyrics, and many songwriting related links.

Music Forte - The Worlds foremost community for Music, Education, and Business.

Little Bear Music - Offering originals by Len Orcino for young bands, and middle school concert bands.

The Art of Voice-Acting - Complete voiceover demo production in digital studio. Workshop and seminar training also available. Sample demos available online.

Living Space - Band info, photos, demos, contact, and more

Telecopy Inc. - Full service DVD, CD and Video duplication and replication company serving all 50 states.

Thomas Roller Recording Services - Thomas Roller offers an excellent demo and other music services for songwriters.

Geyser - German electronic musician influenced by jazz, funk, reggae and dub. Includes sound files (MP3 format), a biography, photos and reviews.

Audio Recording Center- Audio Recording Center: your resource for analog, digital, home demo, sound software, studios and other recording information.

Dove: cd duplication- Dove Enterprises specializes in CD duplication in small quantities with fast turnaround...with color printing. Our newest service is CD duplication business card sized CDs. We also offer audio & video cassette duplication. Our conference services dept offers sound reinforcement, video support, lighting and IMAG, as well as on site CD duplication, audio duplication, video duplication and sales. Full service printing department. In business over 20 years. Based in Stow, OH.

Sheet music publisher Andantino - Free sheet music, music scores by living composers for piano, choir, flute, violin and sheet music search engine.

Once added to your site email us with the following information: Where our link can be found, your url, desired page title, and description. We'll keep your link on our site as long as you leave ours!
 

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